Brand Manager


Brand Manager


The Brand Manager position is in the Copenhagen unit of the Strategic Communications Section of the Division of External Relations and will report directly to the Chief of Section at HQ in Geneva.  The incumbent will play a critical role in raising the profile of the UNHCR brand, steer the roll-out of the refreshed brand's look and feel, support the organisation to comply with brand guidelines, and work across UNHCR Bureaus, divisions, sections and the field to promote an integrated approach and inspire engagement with the brand strategy. The Brand Manager will also act as the Secretariat of the Brand Working Group which gathers together its members regularly to guide the global brand work of the organisation. The brand manager is expected to work in a consultative manner across the organisation and also engage through appropriate channels with UNHCR's National Fundraising Partners on brand related issues.


- UNHCR brand and brand management strengthened, expertise provided in brand to support sections, divisions bureaux, and the field. UNHCR's communication strategies, campaigns brand aligned. Implementation, monitoring and evaluation of the external communication elements of UNHCR's brand and strategic communications strategy undertaken efficiently and effectively. Linkages ensured with National Fundraising Partners concerning brand and global communications strategies.
- Technical support and guidance on branding issues strengthening compliance to brand is provided.
- Perspectives of field, fundraising and communications are taken into account, in development of UNHCR brand. Global communications concerning brand are effectively and efficiently carried out.
- Brand roll-out plan developed and agreed along with integrated annual brand marketing and communications plan for global events, campaigns and advocacy opportunities.  Effective and timely advice on external communication and risk and reputation management is provided.
- Brand Unit works efficiently and effectively and appropriate allocation of resources is insured.
- Effective relations established with UNHCR teams involved in communications and fundraising.

- Lead building UNHCR's brand, overseeing the implementation, alignment and compliance, monitoring and evaluation of the global brand strategy.
- Lead creative development and roll-out of brand collateral. Manage relationship with communications agencies and budgets.
- Assess, prioritise and develop UNHCR brand collateral in line with brand guidelines and effectively rolled-out through organisation.
- Act as focal point for UNHCR concerning branding matters and build brand capacity.
- Oversee and act as focal point and knowledge manager on brand research.
- Participate in the ongoing development and implementation of the global UNHCR communication and brand strategy through the brand working group and Strategic Communications Committee.
- Provide the Chiefs of Section in the Division of External Relations with advice and support on development of communications materials to drive brand awareness and ensure brand alignment. Provide advice and support on management of reputational risks in relation to brand.
- Oversee the measurement of the impact and development of brand.
- Establish and monitor brand KPIs, drive and monitor identified brand attributes. 
- Manage the budget concerning brand.
- Develop achievable annual plan of work, setting clear direction and results.
- Foster good working relationships with other communications teams across DER and with the National Fundraising Partners.
- Coordinate with divisions, bureaux, sections, private and public sector fundraising to develop brand research plan. Ensure regular research conducted on UNHCR's brand awareness and brand equity in key markets and asylum host countries. Ensure knowledge from brand research shared effectively and plans to act upon findings developed, monitored and evaluated.
- Build capacity on brand in UNHCR particularly in the field through regular skill sharing events.

- Develop brand growth strategy plan.
- Enforce brand compliance.
- Conduct brand research and develop brand knowledge sharing plan.

- Advanced university degree (Masters) in communications, marketing, brand management or equivalent. A first level university degree in communications or marketing, in combination with relevant qualifying experience would also be acceptable.
- A minimum of 10 years (12 years with Bachelor¿s degree) of relevant work experience including 8 years in brand management/and or marketing preferably at international level, with some experience in a global corporation and non-profit organisation.
- Proven track record in implementing and advancing brand management strategies in complex, multi-stakeholder environment with strong research and analytical skills.
- Excellent verbal and written communication skills in English.

- Work experience in the UN system or international organizations would be an asset.
- Brand or marketing experience in a global corporation as well as a non-profit organisation and/or the United Nations or one of its agencies. 
- Proven track record in working in a collaborative manner across departments.
- Experience in working in a multi-cultural environment.
- Creative and innovative ability.
- Experience of working with advertising and communications agencies.
- French language skill.

C001L3 - Accountability Level 3
C002L3 - Teamwork & Collaboration Level 3
C003L3 - Communication Level 3
C004L3 - Commitment to Continuous Learning Level 3
C005L3 - Client & Result Orientation Level 3
C006L3 - Organizational Awareness Level 3
M001L3 - Empowering and Building Trust Level 3
M006L3 - Managing Resources Level 3
M004L3 - Strategic Planning and Vision Level 3
M003L3 - Judgement and Decision Making Level 3
X001L3 - Analytical Thinking Level 3
X005L3 - Planning and Organizing Level 3
X008L3 - Stakeholder Management Level 3

Please note that the closing date for all vacancies in Add.1 to the September 2015 Compendium is Tuesday 17 November 2015 (midnight Geneva time).

Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
  • Organization: UNHCR - United Nations High Commissioner for Refugees
  • Location: Copenhagen
  • Grade: P-4, International Professional
  • Occupational Groups:
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
    • Management, Administration and Finance
  • Closing Date: 2015-11-17

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