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RFP - Communication Agency for Improving the Branding and Visibility of Na...

Asia and the Pacific: India

  • Organization: FHI 360 - Family Health International
  • Location: Asia and the Pacific: India
  • Grade: Consultancy - Consultant - Contractors Agreement
  • Occupational Groups:
    • Communication and Public Information
    • Marketing (Digital, Advertisement, Brand, Promotion)
  • Closing Date: Closed

Request for Proposals (RfP)
Communication Agency for Improving the Branding and Visibility of National and State level Key Population/ People living with HIV/AIDS led Networks and CBOs
Date of Issuance
23 April 2024, Tuesday
Date for asking queries (if any)
26 April 2024, Friday
Due Date for Proposals
03 May 2024, Friday
I.About FHI 360 and the EpiC Project
FHI 360 is a US-based, not-for-profit agency that has been working across 60 countries around the world including the Asia Pacific Region. FHI 360 is well recognized for its technical excellence, robust research, and evidence-based integrated programming.
FHI 360’s technical areas encompass a range of public health priorities, including HIV and AIDS; family planning and reproductive health; maternal and child health; health systems strengthening; integrated health and development; and infectious diseases, including tuberculosis and malaria, and more recently COVID-19. For more information, visit:
About the Meeting Targets and Maintaining Epidemic Control (EpiC) Project
In 2019, the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and the U.S. Agency for International Development (USAID) awarded FHI 360 the Meeting Targets and Maintaining Epidemic Control (EpiC) project. This eight-year global project works in partnership with and strengthens the capacity of governments, civil society organizations, other PEPFAR implementing partners and the private sector to introduce innovations and expand evidence-based HIV services to unprecedented levels of scale, coverage, quality, effectiveness, and efficiency.
In India, EpiC focuses on strengthening the organizational and resource mobilization capacity of local key population (KP)-led civil society organizations (CSOs) for self-reliance and a sustained response to HIV and AIDS. Local CSOs working with KP andpeople living with HIV (PLHIV) are being supported by EpiC across priority districts of Maharashtra and Telangana states.
II.Scope of Work
EpiC India is currently working with KP-led CSOs in Telangana and Maharashtra states and national level network organizations to strengthen their management and resource mobilization capacity. The goal of the project is to support CSOs to diversify their funding base, which in turn may lead to financial sustainability and their sustained engagement in the HIV/AIDS response within their respective states/ districts.
One of the primary needs identified for CSOs is to enhance their branding, by supporting them to develop marketing/promotional materials and increasing their social media presence that could contribute to improving their visibility for resource mobilization and diversified funding.
FHI 360 is seeking to engage a communication agency that can work closely with the CSOs to create/collate the content for developing marketing/promotional materials, creating/activation of website and social media profiles, and content for social media posts. It is expected that the selected communication agency will support a total of 15 CSOs - 13in Maharashtra and Telangana states[1] and two at the national level (Delhi).
Summary Scope of Work
  • To develop/revamp websites of the 15 CSOs in English.
  • To work collaboratively with the CSOs to create or/activate social media accounts for the organizations on Facebook, Twitter, Instagram, YouTube, and other platforms.
  • To plan and develop materials to be posted on social media for the organizations, materials may include memes, blogs, vlogs, video clippings.
  • Design and develop marketing/promotions materials such as organization’s marketing brochures/leaflets, organizational logo, visiting cards, annual report.
  • Provide regular handholding support to CSOs in the management of their website and social media platforms.
  • To build the capacity of the existing staff members of each organization in handling the social media account and websites.
  • Guide the CSOs in acquiring their QR code to be linked with their website and social media pages for fundraising activities. Also ensure in regular intervals that the QR code is active.
Payment Terms
A fixed price purchase order will be issued to the agency based on the mutually agreed cost
proposal. Payments will be linked to deliverables.
The technical and financial proposals or questions on the RFP are to be sent to the following contacts: FHI 360 India ( with the ‘Communication TA Agency for HIV/AIDS CSOs under EpiC India’ mentioned in the subject of the email. Queries to seek clarifications on the RfP can be sent to the same email id and with the same subject line as mentioned above on/before 26 April 2024.
For detailed information, please check the complete version of the RFP attached below. 
This vacancy is now closed.
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