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RFP - for Video Production

Asia and the Pacific: India

  • Organization: Room to Read
  • Location: Asia and the Pacific: India
  • Grade: Consultancy - Consultant - Contractors Agreement
  • Occupational Groups:
    • Communication and Public Information
  • Closing Date: Closed

Scope of work
Room to Read has been working in India since 2003 in the areas of Literacy and Girls’ Education. In the past thirteen years, Room to Read has helped set up over 7300 libraries in government schools, trained teachers on literacy instruction in over 1000 schools, published over 175 titles of children’s literature in local language and provided material, academic and life skills support to over 8000 girls. We currently work across the eight states of Andhra Pradesh, Chhattisgarh, Delhi, Maharashtra, Madhya Pradesh, Rajasthan, Telangana and Uttarakhand.
RtR’s Literacy program works towards developing literacy skills and habit of reading and creating an enabling reading environment. RtR has three distinct models of operation :
  1. A comprehensive literacy program in targeted schools, comprising of explicit reading instruction in grades 1 and 2 and school libraries for grades 1-5. The key outcome is children developing both skills and habit of reading.
  2. A school library program in targeted schools, for grades 1-5 with the key outcome of developing children’s reading habits. 
  3. The above two models are implemented either directly by RtR or through partner NGOs.
  4. A Technical Assistance model in which RtR works with governments and other organizations to build their capacity for implementing literacy/library programs. This is usually done with an objective of scaling up early reading interventions.
Room to Read stepped into the digital space with the launch of their platform, Literacy Cloud. This platform enables a new generation of teachers and young learners to access original, high-quality children’s book titles and videos in their local language to help create a culture of reading.
Digital storybooks are currently available in over 24 languages and more continue to be added all the time. These books have been produced by authors and illustrators from around the world. The books can be sorted and searched by the reading skill level of the child, among various other criteria.
Additionally, there is also access to a library of read-aloud videos by celebrities along with friendly, accessible professional development resources for teachers, children’s book creators, members of the international publishing community and governments. Literacy Cloud aims to build an online knowledge hub, for all stakeholders, to promote effective foundational literacy skills among primary school children.
Room to Read India seeks to engage an agency for production 1 video for book creators to enhance their skills in creation of children’s literature and/or history of children’s literature in India. The video should feature Room to Read Affiliated authors and illustrators on how they became children's book creators The Video will be composed of Indian characters/context, developed by the production agency. The duration of the Impact video will be around 10-12 minutes.
The agency will implement all Room to Read India Trust video production guidelines, ensure the video is high quality, Review the script to better understand the video production requirements. Identify any issues and recommend changes as necessary, work closely with the Room to Read India team to ensure the videos are as per the requirements.
Deliverables and Role of the Production house/ Agency         
The production house/ agency will create 1 live action video for Book creators: 10-12 minutes duration each. The production agency should submit a detailed work plan and provide a blueprint for the video and share approach and treatment notes.
Write script for the video Titled- How to Become a Children’s Book Creator.
The Videos should be of same quality as reference videos. Keeping the reference RTR film in mind the agency needs to do detailed research, with a view for giving the film an Indian Context, before starting the scriptwriting which will need to be validated by subject experts and relevant stakeholder’s agencies as the script is being developed. The production team engaged in the recording /shooting should include:
  • Scoping Location, Sourcing Props and Artists, as needed.
  • Professional voice-over artists; it may require two or three different voices as well. Share voice over samples with RTR team for approval on VO.
  • Music, as per script demand
  • Storyboards
  • Illustrations/infographics as per need of the script
  • Coordinate with Indian Children Book Authors, Illustrators, experts, academicians, and/or other stakeholders on behalf of Room to Read – India to seek inputs, validation, taking interviews, and featuring in the film.
  • Proper Captions where required.
  • The production team, as final handover, would share the-
  1. Final Scripts
  2. First cut of the film
  3. Raw footage of the film
  4. Un-mixed master with separate track/project file
  5. Final Film - format (mp4 or .wmv)
  • At least five years of video production experience.
  • Ability to deliver impactful and thought-provoking videos.
  • Knowledge of new evolving technology.
  • Ability to read and write both Hindi and English.
  • Experience of developing videos for the not-for-profit sector, especially the education sector is desirable.
Evaluation Criteria
Weightage (50 Marks)
Technical Quality of Samples
Project Understanding
Previous Experience and alignment with project requirements
Production Capability
May 2024 – NOVEMBER 2024
The production agency is expected to begin work immediately upon signing the contract. The production agency should submit a detailed work plan, the blueprint of the video, a treatmentnote, a draft script, and a timeline no later than 30th MAY 2024.
25% payment will be made on the signing of the contract.
75% after completion of the two videos.
Astha Jain, Sr. Manager- Edtech
  • Consultant Need to Submit CV/Profile with Portfolio of Work and share relevant work experience and samples, where required. 
  • CV/Resume to be submitted over (with copying
  • Last Date for submission is 30th April 2024 
  • Subject for submission of CV/Resume– CV/Resume for Video Production  
  • Read the SOW thoroughly before applying. 
  • Only Shortlisted candidates will be contacted and might be called for a face-to-face interaction with the panel. 
  • Any incomplete application or process deviation, the proposals will automatically be rejected. 
Proposals received after the prescribed deadline will not be considered.  
Selected Candidate will be required to sign and abide by the Child Protection policy of Room to Read.  
Contact Person for Any Clarification: 
Name: Sumit Raghav
This vacancy is now closed.
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