Communications Officer

IUCN is a membership Union uniquely composed of both government and civil society organisations. It provides public, private and non-governmental organisations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together. The Communications Officer for social media will work in the Global Communications Unit contributing to the unit’s efforts to engage, inform and motivate IUCN’s union-wide target audiences. The officer will report to the Communications Manager and will focus on developing and carrying out strategies to ensure IUCN content reaches and has a meaningful impact on IUCN’s target audiences.

Under the general supervision of the communications manager - corporate, partnerships and events in the Global Communications Unit, the communications officer will carry out the following tasks:

Work with IUCN Global Communications Unit and IUCN World Conservation Congress team to:

SOCIAL MEDIA
• Coordinate, maintain and ensure the quality social media activity on IUCN corporate social media networks;
• Develop a targeted social media strategy for IUCN corporate accounts and explore new ways for IUCN to increase its effectiveness through social media;
• Monitor, measure and report on social media audience and impact, and make recommendations for how to respond to the analysis;
• Further develop of IUCN’s presence on Facebook, Twitter and YouTube, including IUCN social media campaigns for specific IUCN initiatives or events or additional channels as appropriate to meet IUCN communications goals;
• Follow and assist other IUCN communicators in following the IUCN Social Media Policy

CONTENT COORDINATION AND DEVELOPMENT
• Work across the IUCN Union to source content and identify the most relevant or effective products, initiatives or other content to profile;
• Produce a range of communications products including social media micro-content based on the products, initiatives and other content from the IUCN network to include but not limited to audio and video multi-media content including interviews and compilation from existing stock resources, infographics, enhanced photo content, and other assets as needed;
• Create email marketing campaigns or individual emails for internal and external audiences using the software Dotmailer;
• Assist with design and layout of digital and some printed content, including marketing materials and event-specific products;
• Help with editing and other requests as needed from the IUCN network

PHOTO AND VIDEO MANAGEMENT
• Update and catalogue the unit’s growing collection of images and video footage;
• Identify and put in place an efficient system and software for organising and sharing images and videos to meet internal and external demands;
• Coordinate in-house photography needs for the Director General or capturing other important events at IUCN headquarters

GENERAL COMMUNICATIONS
• Assist with the bi-monthly Communications Update for all staff and other internal communications from the Global Communications Unit as required;
• Assist with updating the IUCN website as required

OTHER RESPONSIBILITIES
The above job description contains the main duties and responsibilities for this position. However, in a small organisation such as IUCN, staff members are expected to show flexibility in their approach to work and be willing to undertake other tasks that are reasonably allocated to them, but which are not part of their regular job description. Where any task becomes a regular part of an employee's responsibilities, the job description will be changed in consultation with the employee and the Human Resources Management Group.